Media Coverage Announcement

[VR × Matcha] – Experience the Spirit of Japanese Hospitality at Expo 2025 Osaka, Kansai

At Expo 2025 Osaka, Kansai, IKIGAI MATCHA presents a groundbreaking immersive experience combining Virtual Reality (VR) with the timeless ritual of Japanese matcha.

This innovative project recreates the serenity of a traditional tea ceremony through cutting-edge VR technology, allowing global visitors to step into a digital teahouse and explore the essence of Japanese omotenashi—hospitality—and the deep philosophy of IKIGAI.

Participants will not only observe but fully feel the art of tea: the seasonal beauty of wagashi (traditional sweets), the meditative flow of the tea master’s movements, and the calming breath that brings awareness to the present moment—all within an interactive virtual environment.

Even for those who cannot visit Japan physically, this experience bridges tradition and technology, offering a new path to wellness and cultural connection through matcha.

IKIGAI MATCHA proudly brings Japan’s heart to the world—through VR, through tea, and through purpose.