Media Coverage Announcement

IKIGAI MATCHA featured in the Japan Agricultural News!

We’re honored to share that IKIGAI MATCHA has been featured in the Japan Agricultural News, a leading publication dedicated to Japan’s agriculture and rural innovation.

The article highlights our mission to connect traditional Japanese culture with modern lifestyles through matcha, and our commitment to promoting "IKIGAI" — the Japanese philosophy of living with purpose and joy.

The feature focused on several key points:
✅ Promoting Japanese matcha and culture to international audiences
✅ Developing experience-based programs linked to tourism and education
✅ Collaborating with wagashi (traditional sweets) to express beauty and wellness

We’re incredibly grateful for this recognition, which encourages us to keep working closely with farmers and local communities to bring authentic matcha experiences to the world.

We will continue to offer time for self-reflection and healing through matcha, while sharing the richness of Japanese tradition both in Japan and globally.