News

I met Governor Wes Moore of the State of Maryland.

I recently had the great honor of meeting with Governor Wes Moore of the State of Maryland. During our conversation, I shared the deep and historic sister-state relationship between Maryland and Ka...

Announcement: Launch of Luxury Kyoto Matcha

We are pleased to announce the launch of our new product,Luxury Kyoto Matcha, from IKIGAI MATCHA. Carefully selected tea leaves grown in traditional Kyoto tea fields are slowly stone-ground to crea...

Visiting a Tea Farm — Where Matcha Truly Begins

Visiting a Tea Farm — Where Matcha Truly Begins Recently, we visited a tea farm to reconnect with the origin of matcha.We often experience matcha as a fine green powder in a bowl, but behind every ...

Now Available at a Japanese Salon in New Zealand 🇳🇿

en beauty specialises in lash extensions, brow shaping, and traditional Japanese Meridian Face lift Therapy, a gentle, holistic technique that naturally lifts and revitalises the face.We believe be...

"VR × Matcha" Experience at Expo 2025 Osaka, Kansai

At the upcoming Expo 2025 in Osaka, Kansai, Japan, IKIGAI MATCHA will unveil an innovative cultural experience that fuses traditional Japanese tea culture with cutting-edge VR technology. Titled “T...

Retail Partnership Announcement

We are pleased to announce that IKIGAI MATCHA will now be available at Isuzu, a long-established and prestigious wagashi (Japanese confectionery) shop in Kagurazaka.Enjoy the rich flavor of matcha ...

Media Coverage Announcement

[VR × Matcha] – Experience the Spirit of Japanese Hospitality at Expo 2025 Osaka, Kansai At Expo 2025 Osaka, Kansai, IKIGAI MATCHA presents a groundbreaking immersive experience combining Virtual R...

Media Coverage Announcement

IKIGAI MATCHA featured in the Japan Agricultural News! We’re honored to share that IKIGAI MATCHA has been featured in the Japan Agricultural News, a leading publication dedicated to Japan’s agricul...

Expo 2025 Osaka, Kansai, Japan 4/16

Experience the world's first MATCHA×VR.The product, the concept, everything is made in Japan. We are looking forward to seeing you at the venue. What's IKIGAI MATCHA? As a matcha lifestyle bran...

The hotel was awarded the best 🏆 and 100% recommended by travelers on TripAdvisor.

Concerned about gestational diabetes, I started drinking it in earnest, matcha🍵.I was reacquainting myself with this Japanese super drink.From there, I drove 10 hours round trip to talk to tea farm...

2024 18th Taiwan Agricultural Machinery Exhibition ( TAME ) in Yunlin

ikigai matcha exhibited at 2024 18th Taiwan Agricultural Machinery Exhibition ( TAME ) in Yunlin.